AirConsult

Cargo GSSA

Overview

We believe that marketing is all about knowledge; product, culture, habits, market, etc. A successful marketing strategy can be conceived only thanks to the perfect comprehension of these key factors. On the operational side we are perfectly conscious that success is for those who deliver: the potential clients must have a clear idea of the product and an easy access to it. In order to achieve such goal you need an effective communication and an efficient distribution. Such key factors are even more important when you are selling a service and not a tangible product. Airconsult is an Italian firm with an international culture and deep knowledge of both airline and tourism markets thanks to its 27 year experience. We are in the perfect position to offer airlines and tourism offices a solution for promoting and selling their products in the Italian market.

Services

MARKETING

The development of a marketing strategy is the first step of Airconsult's work as GSSA and to achieve and perform we go through the following activities :

  • Data collection, aimed at researching the present and potential demand;
    • Market segmentation aimed at finding the desired target;
      • Identification of the distribution channels better suited for reaching said target;
        • Competition analysis;
          • Development of a benchmarking system to position the client's offer;
            • SWOT analysis;
              • Building a medium/long term marketing plan aimed at growing the destination's market share;

                • SALES

                Once developed, the marketing plan is deployed thanks to our operational activities which include:

                • Development of a customer network by planning visits, mailing and sales calls to agents;
                  • Building long term relationships with agents thanks to a constant assistance performed by our HDQ offices;

Thanks to our offices in the main Italian airports we can offer a range of cargo services which can include:

  • Supervising cargo loading/offloading both on ramp and at warehouse;
    • Regular checks at warehouses including stock control of pallets/ULDs;
      • Outgoing cargo documentation check.
        • DGR shipments' control (including DGR checklist and NOTOC) with certified staff;
          • Incoming cargo documentation collection;
            • Notifying and delivering documents to consignees;
              • Collection of fees, fares and charges;
                • Controlling and coordinating trucking service to and from any Italian or European location;

The steady growth of a market requires constant control over the operations; this is why we collect feedback at every step of the marketing plan , in order to correct our actions depending on the reactions given by the market. Moreover, we exercise constant control over the financial side of our operations, providing our clients with all the reports necessary for transparent and accountable operations. Activities performed in this field include:

  • AWB stock control;
    • Submitting monthly CSRs and other reports as required;
      • Liasing with CASS and performing all activities required by Carrier;
        • Checking all direct sales billings and CASS accounts;
          • Soliciting payments of agents & customers;
            • Providing periodic statements and information;
AirConsult